Purposes have always been important. Today more than ever, as society enters an era marked by uncertainties that must be transformed into opportunities to grow, improve and progress in a sustainable way. In "The new wow effect. Innovating with purpose", the CEO and founder of Grau Innovation Consulting Carles Grau brings together his most significant experiences, from his extensive background of decades working at the highest level in the field of technology and innovation, to concrete and detailed examples of innovation with purpose.
"The New Wow Effect" is a work that is offered as a compass for anyone who wants to start a business or for those companies that want to grow by embracing an innovation with purpose.
We talked about it in a conversation at Cercle d'Economia with the author of the book, Former General Manager in Catalonia of Microsoft, former Director of Public Sector in Spain and former CEO of the Mobile World Capital Barcelona Foundation Carles Grau and the editor of the book, journalist and communicator David Escamilla.
Carles Grau stressed that "the time has come to place the human being at the centre of technological innovation and anticipate scenarios and social impacts from an ethical and humanistic approach". He also stated that "leadership with purpose is on the agenda" and added that "the main asset of the companies of the future is talent, and talent is linked to projects with purpose beyond strict business objectives". He also commented that "innovation is essential, but not just anything in innovation will do". "The purpose must guide the whole process," he concluded.
Carles Grau recalled that "we have different climate and digital emergencies, about which our young people are very sensitive". Grau pointed out that "if we do not help to digitally train the population as a whole, we run the risk of leaving people behind".
The author of the book "The new wow effect" has warned that "it is key to anticipate the social consequences of the technological disruption that artificial intelligence means and to control as much as possible the misuses that can be made".
Carles Grau also assured that "it is also key that companies know how to anticipate and adapt to changes, betting on open innovation processes and generating frameworks of trust".
